Jamiroquai

The Challenge

Modera were employed on behalf of Jamiroquai’s online marketing agency and Modera partner Million Media to deliver a new social media enabled website that would also serve as a comprehensive destination for all things Jamiroquai (including merchandise).
Jamiroquai required a website that was in touch with developments in the social media space, and that would grow organically; allowing users to interact with the band and take elements of the Jamiroquai.com site to their own social networking site and/or blog.

Approach

To meet the objectives, Modera employed bespoke content management system (CMS) Modera Webmaster software behind the site to allow for organic growth and easy in-house management. The website is driven by an e-commerce platform that enables fans to buy merchandise, downloads and CDs. RSS feeds allow fans to easily distribute and share content, calendars and photos. AJAX was used to deliver different modules in the CMS such as file and music management to ensure the user experience for content managers was as easy and non-technical as possible. The use of AJAX allows for double click editing, drag and drop and right click ability – bringing functionality that users are comfortable using within a Windows environment to website development. Jamiroquai.com employs new technologies, including calendar software Spongecell that allows updates on where the band is and what they’re doing. The software catalogues the bands journey from its arrival on the scene in the early 1990s to the present day.

Results

Since the launch of the Jamiroquai.com launch in December 2007, the website has seen an 47% increase in traffic. Sales directly from the Jamiroquai website have increased by 34% and Jamiroquai has seen over three million plays on MySpace (as at end of March 2008).

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