Nissan Baltics

The Challenge

Nissan Baltics covers three Baltic States with three different websites, acting as the official importer and distributor for Nissan Motor Company. Until now, visuals and content were vastly different across these three websites. Managing the large amount of model-related data and overall content was extremely difficult and time-consuming, causing obsolete or conflicting information in the three countries.

The company needed to implement an easy, centralized data management approach to model data.

The Solution

Modera Webmaster was implemented to streamline and manage all three websites. Modera used our unique and virtually universal Car Module, which allows easy car model insertion, image, color, technical data, equipment, package and pricing updates. All information is centralized in one location with a database that stores website information, while XML data feeds automatically generate dynamic content display on the site using XSL templates.

As a result of Modera’s solution, other Nissan dealers and distributors in this region may now access the XML data feeds and keep their websites 100 percent up-to-date. Different language content is also managed centrally.

Learn more about our Car Module options.